It used to be about Bobby Flay, Mario Battali and Nigella Lawson. Now it's Guy Fieri getting people to actually compete to put a menu item on something called "TGI Fridays"
I know I am inveterate snob but my aspirations include never eating anyplace that has a sneeze-guard.
What's next? "design the next cat-food burger" No doubt with Fieddi and his Camaro. Oy Vey.