Tuesday, December 15, 2009

Gordon Ramsay's Cookalong

Well he doesn't yell. He introduces a dish, people to try it out, interviews "people on the street" like Jay Leno about what the dish might contain and the goes to the cooking,

The stage set overwhelms the chef and the guests; they are trapped in a cramped red formica donut surrounded by audience and cameras on booms. They also have skype with random people who are cooking along (cookalong, get it?) including Whoopi Goldberg, who had been showing up in enough advertising I half expect to pass her in line for a soda at the cafeteria...

Despite his direction to appear he's on happy pills. Ramsay looks like he's about three seconds from going nuclear, even as he guides people through slicing the garlic and sauteeing the veg. The whole thing reads like a grind. Fox hasn't gotten the idea that food isn't a race; home cooks don't want to feel like they've run a marathon to make dinner. The brilliance of Rachael Ray is that she's gotten people to look at the kitchen as something that's not an adversary.

Gordon's barely contained fury and multiple cameras will only send most people back to Hot Pockets..

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