(albeit a short one)
There is a fast food chain out here (Koo Koo Ro0, a "healthy" chicken place that's one of my favorites) that insists upon calling it's customers "guests". As in, the bored teenager who opens a register to take your order listlessly calls out "Next guest, please"
I know that some MBA out there most likely made it to VP with this bright idea, but you know what? I am not your guest. I am paying you. Were I a guest I would not do that, and I certainly would not ask you to put my dressing on the side. I am your customer. As your guest, I hope for your hospitality and culinary skills and are willing to pay for it with lively conversation and not sharing the information that I had chicken for lunch. As your customer I am paying you in cold hard filthy lucre, and am willing to be vocal in my demands. Both deserve respect, and deserve restaurant chains that know the difference...
image: koo koo roo